Ryan Cameron: How SEO Can Impact Your Site Traffic
SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find it. SEO can be a complex and time-consuming process, but it can impact your site traffic and lead to increased visitor engagement. Search engines use ranking algorithms that analyze how popular a website is with people who are searching for certain keywords, as well as the quality of the content itself. This includes factors such as how often visitors stay on your site or come back, whether they tend to click on other results after leaving your page, and whether they share links through social media or email before coming back. Keyword optimization plays an important role in improving SEO rankings, so taking steps to incorporate these words into your posts can influence where you rank for particular terms. The more visitors you have on your website, the more likely it is that new ones will find their way t...